Post by rabia85852 on Oct 27, 2024 3:32:18 GMT
With the emergence and expansion of TV Connected , Display & Video 360 (DV360) is becoming increasingly important for companies' digital strategies. That's why the platform continues to expand its capabilities, this time with the help of Disney.
On March 20, Google officially announced the launch of a direct integration between Google Display & Video 360 and Disney's Real-time Ad Exchange (DRAX), one of the first on the market. This will allow advertisers to reach relevant audiences across all Disney properties at the most meaningful moments with great speed and precision.
This new functionality is the result of the close strategic relationship between the two companies for more than a decade, and in 2023 they had already declared their on page seo service commitment to jointly advance in the creation of solutions that boost advertiser performance, but that are also focused on people's privacy. Today, Disney+ inventory has become more accessible and is available to all DV360 advertisers. At the same time, targeting has been expanded with Google audience segments widely available across the entire Disney portfolio.
When will the Disney integration be available?
Regarding its availability, Google reported that “Starting in April, Display & Video 360 will be one of the first demand-side platforms (DSP) to integrate with DRAX, creating a foundation for optimizing premium inventory for marketers across the industry .
Maximizing reach and ROI with Disney, YouTube, and more: By leveraging the high-quality inventory and broad audiences provided by Disney, which complements audiences already available through Display & Video 360’s CTV inventory, advertisers can significantly expand their reach and influence across platforms like Hulu, Disney+, YouTube, and more.
Reach your ideal audience with Disney-powered insights: This integration with Disney offers multiple avenues to reach highly valuable audiences while increasing brand effectiveness. Following the DRAX integration, advertisers will be able to activate and evaluate audiences, validated by first-party data, using PAIR with Disney’s Audience Graph as a source. This will allow advertisers to connect with their most engaged audiences across all Disney properties, with a focus on privacy.
Execute campaigns quickly, optimizing the use of time and resources: This update also offers new opportunities for effective campaign implementation. For example, advertisers will be able to quickly secure ad space on Disney inventory, generating instant bookings by using Disney’s contextual and audience segments. Additionally, Disney is enhancing its presence on the Display & Video 360 Marketplace to facilitate seamless access to CTV inventory.
On March 20, Google officially announced the launch of a direct integration between Google Display & Video 360 and Disney's Real-time Ad Exchange (DRAX), one of the first on the market. This will allow advertisers to reach relevant audiences across all Disney properties at the most meaningful moments with great speed and precision.
This new functionality is the result of the close strategic relationship between the two companies for more than a decade, and in 2023 they had already declared their on page seo service commitment to jointly advance in the creation of solutions that boost advertiser performance, but that are also focused on people's privacy. Today, Disney+ inventory has become more accessible and is available to all DV360 advertisers. At the same time, targeting has been expanded with Google audience segments widely available across the entire Disney portfolio.
When will the Disney integration be available?
Regarding its availability, Google reported that “Starting in April, Display & Video 360 will be one of the first demand-side platforms (DSP) to integrate with DRAX, creating a foundation for optimizing premium inventory for marketers across the industry .
Maximizing reach and ROI with Disney, YouTube, and more: By leveraging the high-quality inventory and broad audiences provided by Disney, which complements audiences already available through Display & Video 360’s CTV inventory, advertisers can significantly expand their reach and influence across platforms like Hulu, Disney+, YouTube, and more.
Reach your ideal audience with Disney-powered insights: This integration with Disney offers multiple avenues to reach highly valuable audiences while increasing brand effectiveness. Following the DRAX integration, advertisers will be able to activate and evaluate audiences, validated by first-party data, using PAIR with Disney’s Audience Graph as a source. This will allow advertisers to connect with their most engaged audiences across all Disney properties, with a focus on privacy.
Execute campaigns quickly, optimizing the use of time and resources: This update also offers new opportunities for effective campaign implementation. For example, advertisers will be able to quickly secure ad space on Disney inventory, generating instant bookings by using Disney’s contextual and audience segments. Additionally, Disney is enhancing its presence on the Display & Video 360 Marketplace to facilitate seamless access to CTV inventory.